B2B Buying Signals: What to Track and How to Act

High-, medium-, and low-intent examples

A signal is a reason to investigate, not proof that a purchase will happen. Active searches and defined requirements are stronger than broad engagement or old category mentions.

• High: active search, replacement request, or deadline
• Medium: recurring pain or implementation question
• Low: category mention or educational discussion
• Negative: unrelated, self-promotional, or research-only context

Fit is not intent, and intent is not fit

Fit describes whether the business can credibly serve the person or company. Intent describes whether the evidence suggests an active need or decision. Review both independently.

• High fit and high intent: prioritize
• High fit and low intent: monitor
• Low fit and high intent: reject or refer
• Unclear fit: gather missing evidence

Qualification should preserve the source

Keep the source URL, observed date, exact evidence, intent reason, fit checks, exclusions, missing information, and recommended next action together.

• Public reply
• Private outreach draft
• Lead or campaign review
• Monitor
• Reject

How Privly fits

Privly starts with a reviewed customer profile, keeps the source evidence attached, and separates qualification from the next action.

It can prepare a public reply, message, campaign step, or follow-up draft. The user reviews and controls what happens next.